Īlthough several of their divisions would dissolve, by March 2017, the company had ten teams across multiple titles and over one million fans spending a collective 15 million hours following Cloud9 players. On September 6, 2016, the organization incorporated into Cloud9 Esports, Inc. Throughout 20, Cloud9 established several more divisions, including Call of Duty, Overwatch, and their first touchscreen esport Vainglory. The organization disbanded their Smite division the same year due to internal issues, just prior to the start of the Smite Pro League, but it was reopened in January 2015. Melee, Hearthstone, Counter-Strike: Global Offensive, Heroes of the Storm, and Halo. In 2014, Cloud9 created divisions for Dota 2, Super Smash Bros. The organization entered Smite esports in December 2013. 2013–2018: Expansion and funding Īfter early success in the organization's League of Legends division, Cloud9 expanded their brand into other esport games.
Paullie Etienne was appointed the chief operating officer, and Jack Etienne's father eventually signed on as the organization's first legal counsel. The team then changed hands again in May 2013, as former Team SoloMid manager Jack Etienne and Paullie Etienne bought out the contracts of the players for less than $20,000, officially creating the Cloud9 organization. Cloud9 was then reacquired by Quantic Gaming on April 1, 2013, and later rebranded the team back to Cloud9. Afterwards, all five players formed their own team under the moniker Team NomNom, and later rebranded to Cloud9 in early 2013.
The team that would become Cloud9 originated after esports organization Quantic Gaming released all of their League of Legends players. 1.3 2018–present: Success, controversy, and league owners.They also operate non-franchised teams in Fortnite, Halo, Hearthstone, Rainbow 6, Super Smash Bros., Teamfight Tactics, Valorant, and World of Warcraft. The company currently operates two franchised teams: Cloud9 League of Legends of the League of Legends Championship Series and London Spitfire of the Overwatch League. In 2018, Cloud9 won three international championships: the Rocket League Championship Series Season 6 World Championship, the 2018 Overwatch League Grand Finals, and the ELEAGUE Major: Boston 2018. Cloud9 has received US$78 million in total raised equity via venture capital funding and was ranked the world's second-most valuable esports organization in 2020.Ĭloud9 has held divisions in numerous esports throughout its existence, establishing eight by 2014. The company was originally founded as a professional League of Legends team founded by Jack and Paullie Etienne in May 2013 and was incorporated into Cloud9 Esports, Inc. Cloud9 Esports, Inc., or simply Cloud9 ( C9), is an American professional esports company based in Santa Monica, California.
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